Uniting businesses around climate & community
The world is changing. Businesses need to act responsibly and play a more active role in making changes to tackle the challenges that lie ahead.
It’s not going to be easy, but we believe in the power of collaboration and community. We will get there quicker if we travel together. Come and join us.
About amplifi
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Collective of like-minded businesses
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Step up support for the local community
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Work together to increase our collective impact
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Amplifi positive impact in the face of Climate Emergency
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Why we exist
Our aim is to reduce the noise and confusion around ‘sustainability’ and facilitate ways to learn from and support one another. We believe that, by tapping into our collective knowledge and expertise, we can ignite real change and share practical ways to make impactful difference.
The founders
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Profile picture of Pete Kenyon Pete Kenyon
Cripps
Pete is a partner at the law firm Cripps that is headquartered in Tunbridge Wells. He is part of the team defining and driving Cripps’ purpose to use its expertise and empathy to make a positive and lasting difference to people’s lives and businesses. Pete is motivated by an understanding that when we open our eyes to the world around us, we can find ways of making it better together. In setting up Amplifi, he believes our collective skills and knowledge will create an impact on the community and planet today that we can be proud of tomorrow.
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Profile picture of Jenny Kitchen Jenny Kitchen
Yoyo
Jenny is the multi-award winning CEO of Yoyo Design, a brand and digital agency that works with companies that do good in the world. She led the organisation through the B Corp certification in 2020, and now, as a B Corp ambassador, is a strong advocate and spokesperson of building better businesses with people, planet and prosperity at their hearts.
The founding sponsors
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Childrensalon -
AXA Health -
Fuggles -
Royal Victoria Place -
Handelsbanken -
Crowe -
Cripps -
Yoyo -
Royal Tunbridge Wells Together -
Tunbridge Wells Borough Council -
Colley Raine -
The TN Card
For businesses looking to make a difference. Get involved by joining a sector working group, and collaborating with your peers to accelerate our collective sustainability journey together.
All things amplifi
What are the goals of amplifi?
Amplifi has been set up with two goals.
- Help local businesses to reduce their carbon footprint
- Encourage businesses to support our local community
By working together, we can increase our reach and impact.
Sounds great, but what do you actually do?
In 2023, we listened to the local community about their concerns about the climate emergency and their expectations. Many believe that businesses should act responsibly and play a much larger role in making the systematic changes required to tackle some of the challenges that lie ahead.
In 2024, we took action. We hosted 120 people to launch amplifi and hear from our local community. Every member was then placed in a sector group, and 28 meetings were held across the year. This programme was facilitated by our sector leads and covered topics like energy, transport, waste, employee engagement and accreditations like B Corp.
Members could also get carbon reduction planning from our partners, Net Zero Now, carbon literacy training from our partners at Grain Sustainability, pro bono support from local consultants and support with landlord negotiations with our Real Estate working group.
In 2025, we are introducing new projects and opportunities, from film screenings, to circular economy projects, to regular webinars to deep dive on particular topics and lots more.
If you'd like to get involved, either contact the sector leads directly or please get in touch at info@amplifi.tw
Who is it for?
We are an inclusive collective set up to share the knowledge and expertise of businesses, big and small, who share similar goals about their role in the response to the Climate Emergency and their responsibilities to our Local Community.
No matter your size, if you are a local business and want to increase your impact and that of others, amplifi is for you.
If you are part of a business further afield but want to get involved, you are absolutely welcome. This is an open tent, working together to help drive change and impact.
What’s the plan for the future?
We're driven by the idea that we'll get there faster if we travel together.
We will create events to bring businesses together and stimulate thinking, establish an online resource to share knowledge and experiences, and, in the long term, look to develop a shared framework to report impact, which grows over time.
Interested in creating a positive change?
