The Better Business Act

The Better Business Act (BBA) is a groundbreaking campaign aimed at transforming the way businesses operate by aligning their legal obligations with the needs of society and the environment.

At its core, the BBA calls for an amendment to Section 172 of the UK Companies Act, requiring businesses to consider the interests of all stakeholders—not just shareholders—in their decision-making processes. This means taking into account the impact of business activities on employees, customers, communities, and the planet.

Why is this important?

As the climate crisis intensifies and social inequality widens, businesses have an unprecedented opportunity to drive positive change. The current focus on short-term shareholder profits often comes at the expense of long-term sustainability and social responsibility. By embedding stakeholder interests into the legal framework, the Better Business Act aims to create a fairer, more resilient economy that works for everyone.

Importantly, adopting these practices isn’t just about ethical responsibility — it also makes sound financial sense.

Research consistently shows that companies prioritising sustainability and stakeholder engagement outperform their peers in the long run. By building trust, fostering loyalty, and enhancing brand reputation, businesses can unlock new opportunities for growth and secure their competitive edge in an evolving market.

Investors are increasingly favoring companies with robust environmental, social, and governance (ESG) credentials, making this shift not just a moral imperative but also a strategic advantage.

The movement has already gained significant traction, with over 1,500 businesses across various sectors pledging their support.

Notable signatories include household names like John Lewis, Innocent Drinks, and Patagonia, alongside hundreds of SMEs and startups, plus the Institute of Directors – the very organisation who would be impacted the most.

These organisations recognise that doing good is not just a moral imperative but also a business advantage in a world where consumers and investors increasingly prioritize ethical practices.

We’re proud to support the Better Business Act and join the collective effort to redefine the role of business in society. We believe that meaningful change starts with each of us.

Take action today! Join us in advocating for a more responsible and inclusive economy. Sign the petition and help ensure that every business plays its part in creating a better future for people and the planet.